From two vantage points at the top of corporate Australia, a retail giant’s strategic finance engine room and the CFO’s chair of a dynamic group, we kept seeing the same pattern. In boardrooms where multi-billion-dollar calls were made, a clear financial strategy consistently turned ambition into achievement, risk into reward, and good ideas into market leaders.

Beyond those boardrooms, our friends and peers were building brilliant businesses. They were experts in their craft—innovators and leaders—yet too often were flying blind on finance. They had outgrown their accountant but couldn’t justify a full-time, high-calibre CFO. Critical decisions were made on gut feel, buried in spreadsheets no one had time to decode. The barrier wasn’t vision; it was clarity.

So we asked: what if we could bridge that gap? What if the same discipline, rigor, and forward-looking insight we brought to corporates could be made accessible to the ambitious small and mid-sized businesses that power our economy?

That question became our mission and our firm: NovaSmart Advisory.

We believe financial expertise shouldn’t be a luxury. It should be the strategic partner every great business deserves. We don’t just crunch numbers; we decode them, turning complex data into a clear, actionable story so you can make confident decisions. We take the weight of financial complexity off your shoulders, freeing you to lead, innovate, and grow.

Your journey is unique. Your ambitions are bold. Your financial strategy should be too.

Rima & Shyamal
Co-Founders, NovaSmart Advisory